Animation Throwdown: the Quest for Cards

Roles I filled

Worked with already established Live Ops and Design team to improve KPIs and player experience.
Redesigned and created social pressure elements including the Guild, Arena, Events, and IAP
Designed and worked on implementation of AB tests to collect KPI information and created features to improve KPIs based on that data
Led the Bob’s Burgers The Movie Feature team. Commanded the team on implementing new assets into game, reaching out to stakeholders including IP owners and new event, in game features, art refresh, and IAPs creation.
Created, designed and presented to stake holders issues and concerns regarding game and potential solutions.
Worked with the team to introduce a new IP for the first time since game launch with the introduction of Archer.
Led, created, designed, and hosted announcement Alternate Reality Game (ARG) campaign to announce Archer being introduced.
Created new events and purchase options that increased game revenue.
Implemented user feedback to directly make changes to the game and improve overall game experience.

Programs and Items Used